If you’ve been in business very long, chances are good you’ve started out spending hours closing sales, processing transactions, fulfilling orders, and finding new leads in an effort to boost your sales. You wasted time on the phone talking to prospects who asked dozens of questions and then never bought anything. You wasted money into your website without seeing the results you expected. You did your best to provide amazing customer service, but you still had to fight tooth and nail for referrals and repeat business. You worked for hours on end without seeing a light at the end of the tunnel. And you long ago, gave up the idea of doing what you love. But you know, nobody starts a business expecting to give up their personal life and spend hours at the office. It’s just what happens when there are bills to pay, employees to manage, customers to keep happy and prospects to convert. But what you need to realize is, despite all the things that keep you running day-in and day-out there is a reward at the end. Continue building your business despite all the hardships.
Success is all about perseverance and determination, not giving up, doing your best, keeping at it, focus -when you would rather quit and rid yourself of the business. But when we quit, we can forget about achieving the goal we are working towards. It’s like running a long-distance race – a marathon. At the start, you feel strong and full of enthusiasm, but as the miles take their toll on your energy reserves, you think to yourself, ‘Why am I doing this? This is tough!’ If you decide to quit you are immediately out of the race. You will never be able to boost those sales let alone running a business – It’s over for you. There is no committee that sits down at the end and decides whether or not you should still get a medal. No one says, she/he tried so hard in the beginning, “can’t we just give it to him/her?” No. There is no vote.
Hang in there! The worthy projects you are involved in are worth fighting for. Success takes strength of mind, courage, moral fiber and drive. It does not come without these traits. But it is worth it in the end. A happy marriage, a successful business, a mature son or daughter, a fulfilling career in your chosen field. These things are the rewards of perseverance and are worth every ounce of blood, sweat and tears. Stay the course and boost those sales. You can do it!
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